PR and Marketing

In mid 2007, Nancy was invited to help a direct marketing client write and place articles in industry media. Her responsibilities include devising the company’s PR strategy, defining the annual program of work, conducting media research and development, writing articles and press releases, and maintaining contact with editors. In the first 18 months, her efforts resulted in the placement of 73 bylined articles, including repeated placement in the industry’s top publications. Nancy also developed a proprietary online database, which the client can access remotely, and which provides real-time details about each PR effort.

Consider this...

Information is the new advertising/marketing tool. If you're an "expert," you should be sharing what you know -- and that goes for organizations and people alike.

As an editor with many years experience, I’ve realized that 85 percent of the writing I see (including press releases and web content) could be improved dramatically. Ninety-five percent has punctuation and grammatical glitches that make the content confusing. Thirty percent of the articles coming across my desk expose fuzzy thinking and do the writer more harm than good. Twenty percent read so poorly that they're downright embarrassing. Meanwhile the sludge on the Internet spreads. Before you submit your next article -- or if you want to get publicity for what you know -- find a good editor. I don't mean a copy editor or a proofreader, either. These folks are great at cleaning up, but proofing and copyediting are separate skills. Most experts will greatly benefit from an experienced editor who can figure out what they're trying to say and make it sparkle.


writing, editing, design, video production, blogging, copywriting, research, website development, web content development, public relations, business intelligence, production management, video scripting, direct mail, project management