Nancy began her communications career as director of marketing of the Urban Land Institute. There, she designed and managed an extensive direct mail program for the sale of books and memberships. During her four years with ULI, publication sales soared. Membership promotional materials she wrote contributed to record numbers of new members in all categories. In addition, Nancy wrote and served as creative director of ULI's award-winning annual reports.

She left the Institute to provide independent marketing consultation to the American Resort and Residential Development Association. The membership materials and direct selling program she designed for ARRDA helped achieve record-breaking member growth.

A year later, Nancy was appointed director of publications and public relations at the International Franchise Association. There, she was managing editor of the monthly tabloid, "Franchising World." She also did considerable copywriting and served as creative director for the development of conference and publication sales literature. Departmental revenues tripled during her tenure.

She left the International Franchise Association to study advertising design at Northern Virginia Community College. While she completed course work in typography, print technology, color, layout, and ad design, Nancy did consulting work for the Flexible Packaging Association. At FPA she wrote and designed the monthly journal, developed artwork and copy for conference and membership sales, prepared press releases, and advised staff on marketing.

Nancy established Liberty Communications on January 1, 1984, and in mid-1984, with the introduction of the Macintosh computer, she added electronic design to the basic writing and marketing portfolio. Today, Nancy owns a full complement of computer hardware and software.

In addition to other clients, Nancy has worked extensively for Communications Concepts, serving as managing editor of the award- winning newsletter "Communications Manager," as contributing editor for "Writing Concepts," and as a judge in the APEX Awards for Communications Excellence. As such, she has interviewed numerous corporate and non-profit communicators and businesses executives across the country and frequently reported on professional communications seminars.

For eight years, her weekly columns on franchising were published in the Money section of "USA Today." She also wrote extensively on homebased business for that newspaper.

Beginning in 1997, Nancy began a 12-year stint with the American Nursery & Landscape Association. In that role, she managed, wrote, edited, and designed that association’s monthly magazine, four division newsletters, numerous special reports, the annual reports, and four electronic newsletters. Her articles included interviews with industry experts and such in-depth pieces as her February 2008 review of “cloud” software options available in Web 2.0.

Since 1998, she also has been the editor of
Marketing AdVents, the monthly magazine of the Direct Marketing Association of Washington, the largest regional organization of direct marketers in the country. This monthly publication features articles from leading direct response experts and covers postal matters, production, copywriting and design, and such technologies as variable data printing and cross-media marketing.

In mid 2007, Nancy was invited to help a direct marketing client write and place articles in industry media. In the first 18 months her efforts—which, in addition to writing, include media research and development and contact with editors—has resulted in the placement of over 100 bylined articles, including repeated placement in the industry’s top publications. Nancy also developed a proprietary online database remotely accessible to the client.

With Nancy serving as producer, her film production company, Scott2bGreat, has produced three short films. In addition to handling location, casting, music, and production scheduling, Nancy also serves as film co-editor. Scott2b Great’s 20-minute film, “My Neighbor, the Terrorist” was featured at the 2006 Annapolis Film Festival. She also writes video scripts and has produced commercial films for Color Me Beautiful Cosmetics.

Nancy counts many professional and trade associations, private businesses, and government agencies among clients for whom she has handled a variety of communications projects. A smattering of assignments includes:
  • Designing a website for a Washington, D.C., educational foundation
  • Writing news and feature articles for business and trade press, including Black Enterprise, Nation's Business, Associations Now, Landscape Architecture, and Franchising World
  • Managing a year-long project to create and disseminate press releases publicizing a major industry survey;
  • Creating extensive sales collateral for a social services agency;
  • Creating marketing and PR materials for a retail shop;
  • Editing a 180-page manual on plant and flower care;
  • Ghostwriting speeches and opinion columns for senior-level executives;
  • Assuming interim writing responsibility for a bi-weekly, government relations newsletter during staff member's two-month leave;
  • Attending conferences and seminars to write articles and white papers based on sessions.

    Nancy has authored two books on electronic publishing and also has authored two works of fiction. She has published a non-fiction how-to, as well as
    SpiritLine, a collection of metaphysical writings. She provides editorial and marketing consultation upon request.